The answer isn’t more traffic, It’s more Conversions!
The answer isn’t more traffic,
It’s more Conversions!
Want 300–400% More E-com Conversions? Start Implementing AI & Data-Driven Web Design Optimization
Learn how to turn casual browsers into high-intent buyers using a conversion system rooted in 6,000+ tests, the latest AI, real customer psychology, and proven data-backed design.
E-com stores making the data-driven choice...
E-com stores making the data-driven choice...
You don’t get to 8-figures by just pouring money into ads...
Dear Ecom Brand Owner,
My name is Daniel Chabert, and I’m the Founder of PurpleFire – one of the top CRO agencies in the world.
I frequently travel the world to talk about ecom and how to grow and scale your brand... Below is a talk I did on AI & CRO for ecom at Affiliate World last year.
And I assume you are well aware of one harsh "ecom" realities by now..
You can't just run ads to your store....
The competition has gotten fierce and many brands are becoming unprofitable or unable to scale..
In the next 4 minutes, I will show you how to solve this problem using data-driven conversion rate optimization and how our unique process generated a positive ROI for over 110 ecom brands over the last 24 months.
Be sure to read EVERY SINGLE WORD.
If you do, you’ll understand...
why using YOUR data is the key to increasing your conversion rate
how a 5-7% conversion rate is critical in scaling fast
keeping converting visitors is all about understanding how they think
paid ads are only a small piece of the puzzle
But before we dive in, let’s set the record straight…
For this to work effectively, you must...
be selling high quality products
have excellent customer service
have products that are in demand & sellable
have at least 50k in revenue per month
Long story short, you can’t be a newbie.
The tactics outlined here are for people who have been in e-commerce for at least one year. We certainly Feed data, and we certainly some traffic.
Let’s work out what doing nothing will cost you...
Let’s do the math.
Because the only thing more expensive than bad CRO… is doing nothing at all.
Step 1: Let’s enter in your actual numbers
Your store gets 100,000 visitors per month,
with an average order value of $35.00
and your conversion rate (CVR) is 1.4%
The result: $49,000/month. Sound about right?
Step 2: Now, assuming you apply our conversion enhancement system:
If we 2x your CVR to 2.8%, you now make $98,000/month.
If we 3x your CVR to 4.2%, you now make $147,000/month
And that’s just the start.
Our average, brands at around 50k a month who’ve been working with us for over 18 months have made an additional 1.2M of additional revenue per year.
If you are making more than 50k a month, like 100k, 200k, 300k - you can expect your results to be even better because of the compounding effect of Conversion Rate Optimization.
Oh and remember the revenue uplift we produce year one, carries over year 2 and 3... Things get stacked in your favor over time.
Ever wondered why Amazon have continued to be the “go-to marketplace”?
Because they loooooove to TEST. You don’t just stumble on stupid crazy revenues. Sometimes you need to lose to learn. Doing it in a controlled, consistent manner will result in:
Increased engagement—ensuring buyers actually stay, browse, and open their wallets.
Attract higher-spending customers who don’t even check their bank balance.
Explode your email list with eager-to-buy leads (goodbye, dead subscribers).
“What does this look like?” you’re probably asking.
LET ME SHOW YOU...
Pretty experiences don’t increase your sales, but psychology-driven design will.
It’s been drilled into us that looks aren’t everything. But actually they are.
Now I’m not telling you to consult a fancy design agency, far from it.
You see, the result we got for Real Mad Honey wasn’t by luck. It’s because we knew how their customer thinks.
Couple this, with testing the right areas of the site and there you have it: 380% REVENUE GROWTH IN LESS THAN TWO MONTHS.
how bout dat?
380% Revenue Growth In Less than 2 Months
[“Forget our Facebook Ads growth, the messaging unlocks have seen growth in every single channel” - Jenny, Founder]
And it doesn’t stop there.
Look below at all the brands taking advantage of our conversion enhancement system:
Company
Extra Revenue
ROI
$473,475
25.72x
$608,314
7.24x
$778,009
20.45x
$1,545,549
93.46x
$989,277
85.47x
$473,475
3.01x
$5,476,148
114.09x
$664,225
7.01x
$463,512
5.15x
$459,984
4.51x
Company
Extra Revenue
ROI
$473,475
25.72x
$608,314
7.24x
$778,009
20.45x
$1,545,549
93.46x
$989,277
85.47x
$421,632
3.01x
$5,476,148
114.09x
$664,225
7.01x
$463,512
5.15x
$459,984
4.51x
Let’s work out what doing nothing will cost you...
It’s too easy to get sucked in.
You hop on into your ad accounts, see some consistent profits and dial up the budget.
I’m sure at times in the past you’ve doubled your ad spend and just like magic your conversions have doubled.
Unfortunately, this cannot and will not happen forever.
Sure, you can get lucky, but 9 times out of 10, you need to think about your post-click experience AKA landing pages and so on.
The “Facebook Algo” is designed to reward the best advertiser. And that pixel you have installed on every one of your pages feeds back exactly what is going on.
If you ever thought your on-site performance didn’t affect to your CPMs, let me tell you, you’re wrong.
Spend more $$$ on Ads ➜ Qualified customers visit ➜ 99% of them bounce ➜ Blame your ads
Spend more $$$ on Ads
↓
Qualified customers visit
↓
99% of them bounce
↓
Blame your ads
Instead, you can take this approach:
Find out what will make MORE people convert (with the same traffic)
Implement this and keep tinkering
Reinvest your profits into your ad accounts
Watch your CAC remain stable and scale up PROFITABLY
Or instead, you can continue to watch stakeholders blame one another.
Whilst you keep using your ad accounts like a fruit machine, risking your cash flow and your business’ longevity...
“2x conversion rate after a few A/B tests”
“Daniel and his team have been a great part of our journey and we are so excited to continue.”
Here’s how you do it (step-by-step)
Here’s how you do it
(step-by-step)
Some e-commerce founders overcomplicate things. Others sit there like a rabbit in the headlights, playing the guessing game.
Our conversion enhancement system is NOT this crazy thing only a select few nerdy marketers can implement.
In fact, all it consists of is a few simple principles, a crazy-basic workflow and access to a developer.
At our core, all of us human beings are the same...
We want a dopamine release
We don’t want to waste time
We want to swerve as much danger as we possibly can
Remembering this at ALL TIMES, is the secret to exploding conversion rates.
We have dumbed it down into three pillars—usability, motivation and anxiety.
Understanding these whilst remaining agile is the secret sauce.
Let me take you through the steps to setting up our revenue driving split-testing program
Step 1: Know your customer
“Consumer research”, “cognitive bias”, “persona building”, etc.
A lot of the time these terms account for a fk tone of fluff that does NOT move the needle. It’s a way for overpaid marketers to pass the time.
But don’t let that put you off from doing the REAL WORK.
“What am I talking about?” you may ask.
Getting into the heads of past, present and future customers.
But NOT their demographic profile, I’m talking about the sadistic stuff that they only tell their therapist (... or Reddit😉).
It could be anonymous surveys, it may be interviews, it most certainly will be reading threads in weird corners of the internet.
post-purchase questionnaires
post-purchase questionnaires
This helps us find out all the good stuff we need to push them over the line and open their wallets.
We then categorize all those findings into these six categories:
The Six Pillars of Persuasion
Goals, Benefits & Results
Pain Points & Challenges
Secondary Value, Notable Features
Other Solutions
Purchase Objections, Friction
Verbiage & Behaviour
You do this before you do anything else. PERIOD.
It’s like ordering a meal for someone without asking them.
And once you’ve nailed this, you can move onto watching your customers’ every move.
Step 2: Your e-com surveillance system
Now you’re ready to start spying on your customers' every move.
Finding out what friction point is unanimous with all visitors... Analyzing which FAQs were opened the most... Working out if the cost of shipping made people bounce... Understanding which hooks are working most effectively on Meta... Understanding the demographics being served your ads
Visitors clicking around aimlessly with no idea what to do.
Seeing users rage-exit after checking shipping costs.
Realizing 90% of visitors scroll past the ‘Buy Now’ button like it’s invisible.
People spend more time reading the refund policy than the product description.
ALL of which uncover the secrets that drive their purchasing decisions (or lack of).
We do this by using the following:
Funnel analysis
Heatmaps and user recordings / Exit polls
Ad account audit
You’ve now concluded the ‘Research Phase’.
You know... who’s buying your products, who’s about to and who might have a punt on your products.
You also know how they browse.
Who’s buying your products
How they browse your site
Who’s about to buy your products
And who might have a punt on your products
BONUS: You also know how they talk to their Mom when no one else is looking.
Don’t worry, it’s FREE
Step 3: Our secret weapon, Ecomlabs™️
Ecomlabs is our approach to ecommerce.
It is our data-driven method we use throughout all our services (Ads, email, CRO, web design)..
All our decision making is based on data and we leave subjective opinions at home...
Heard any of these before:
“You can’t buy experience”
“Fail fast, learn faster”
“The best teacher? A mistake you won’t make twice.”
“If you're not testing, you're guessing”
It might just be me then😬.
Documenting BOTH your wins and losses is not a waste of time. In fact, it is a crazy-effective way to improve your chances of getting a filthy amount of conversions on your store.
Luckily over the last six years, we’ve run OVER 6,400 SPLIT TESTS on e-commerce stores.
The result? We built a vault of over 1,000 winning tests....
“What’s the point in that?”
We can access winning split-tests based on industries and quickly build a pipeline of tests that is likely to drive meaningful revenue for you...
“Seriously? That granular?!”
You bet.
I’ll say it again:
Documenting every single change is not a choice, it’s a necessity.
Step 4: Backlog & Prioritization
EcomLabs™️ is great and it really helps us, but it’s important to remember NO BUSINESS IS THE SAME.
We use our testing vault to ideate, not to dictate.
We review our research (Step 1 and 2), we analyze historic tests that align with the business in question and we GO WILD.
Every idea imaginable. A database that would fill up the Mariana Trench.
We then use the ICE method for prioritization. This helps the cream rise to the top.
It means we attack the lowest hanging fruit first.
The result? A CRO program that performs QUICKLY.
On average, our clients see a net positive ROI from engaging us within the first 90 days..
Step 5: Execution
This is where most brands drop the ball.
Insights are great, but without world-class execution, they’re just wishful thinking.
It’s easy to say “Let’s move the CTA up.”
It’s harder to rewrite the above-the-fold copy so it hits your customer’s fears, desires, and objections — in under 7 seconds.
Design isn’t about making things pretty. It’s about nudging action.
Copy isn’t about sounding clever — it’s about being clear enough to convert the almost-buyer.
When we move to execution, we treat every hypothesis like a surgical strike:
“13x ROI as of right now! Daniel’s team is incredible. It is very rare when you find a team that is this amazing and someone you genuinely want to work with.”
Copy that sounds like your customer.
Design that drives action.
Pixel-level precision.
Execution is the bridge between insight and impact. And it’s the difference between “hmm, interesting” and “holy sh*t, we just made an extra $100k this month.”
Step 6: Deployment
Ideas are great. But unless they’re deployed cleanly, tested properly, and tracked correctly — they’re useless.
This is where our dev and QA team step in. They bring the hypothesis to life without breaking your site, slowing it down, or torching your UX.
We don’t launch and pray. Every test is:
Clean code. Fast, stable, and production-ready.
QA'd to death. Works on every browser, every device.
Proper testing. No false wins, no guesswork.
Revenue tracked. Not vanity metrics — real ROI.
We build a dashboard that allows you to track ROI at any given time...
Because when a test does win — and it’s been built, QA’d, and validated properly — you can scale that insight across your store with full confidence.
This is where the real compound growth begins.
Before you burn more ad spend…
Before you burn more ad spend…
Let’s be honest: scaling with ads alone isn’t sustainable.
You’re paying more per click. You’re seeing flatlining CVRs.
And deep down, you know — if the site doesn’t convert, no amount of budget will fix it.
The good news? You don’t need to start from scratch.
We’ve already run 6,400+ tests. We’ve already made the mistakes.
And we’ve built a system — backed by psychology, data, and real results — to turn your store into a conversion machine.
But don't take our word for it.. Listen to what people have to say.
So here’s your move:
No pitch. No fluff. Just tailored insights you can use immediately.
You’ve done the hard part. You've built a brand.
Now let’s make it convert like one.
Don’t worry, it’s FREE
Still not sure, see what you expect
“They are great listeners and even better executioners”
“One thing that I really loved most is that they were able to show us, increases in terms of percentage points, but also attribution of actual revenue improvements in their work. I highly recommend them and thank you, PurpleFire.”
Hear what brand owners have to say...
Random testing is expensive guessing. Our EcomLabs™️ database tracks every test we've ever run, what worked, what bombed, and most importantly – why. Your head start to higher conversions.
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PurpleFire’s CRO strategy delivered 4 winning tests and an 8.64x ROI, blending tradition with performance to scale a heritage jewelry brand online.
How We Helped Neurogum Unlock $1.5M in Extra Revenue Through Experimentation
What happens when a wellness brand and a CRO agency run 11 months of non-stop testing? For Neurogum, the results were worth $1.5M.
From Fine Dining to Fine-Tuned Funnels: How We Achieved 7x ROI with Gaudium in Just 4 Months
By optimizing key conversion touchpoints, PurpleFire helped Gaudium generate over 5.4M DKK in additional annual revenue with a 7.44x ROI, proving that even top-rated brands can scale smarter with CRO.
If you want to:
Sky rocket your conversion rate
Increase average order value
Reinvest into paid ads (profitably)
Don’t worry, it’s FREE